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Sangeeta Enterprises

Sangeeta Enterprises is a retail start-up established on e-commerce platforms like Amazon, Flipkart, IndiaMart and Sanpdeal. Objective for starting Sangeeta Enterprises was to bridge the gap between Good Quality and Affordability for Make In India products.

Problem

Problem

Solution

Solution

Metrics

Metric

Learnings

Insights

Problems

During 2015-2016, I got to travel across various parts of India and I had observed that most of the locally manufactured goods (especially Ceramic Products & Sporting Goods) were being sold at an extremely high marked-up price.

Further, availability of good quality products were limited to a bunch of cities and were mostly available in brick/ mortar stores.

Solution

To address these pain-points, I had built an e-retail startup, built on top of B2C marketplaces like Amazon, Flipkart and Snapdeal. At Sangeeta Enterprises, we offered close to 150 products across 5 major categories:

  1. Sports & Fitness

  2. Kitchenware

  3. Garden & Outdoors

  4. Home & Decor

  5. Pet Supplies

Further, we ensured that all the products are of A Grade quality and being offered at a reasonable cost, ensuring accessibility to lower ticket size.

Metrics

  1. Successfully delivered 75000+ orders across India.

  2. Ranked as no. 1 Amazon Retailer for 15 months straight

  3. Rated 4.6/5 by more than 5000 verified customers on Amazon

  4. 98% shipments were delivered within 7 days of order placement.

Learnings

  1. Return eligible Fragile Products must be shipped with a solid corrugate boxes, ensuring protection in return journeys.

  2. Post Covid, Product Categories like Home & Decor, Kitchenware where female buyers aged 28 - 50, saw a drop in order frequency between 2 PM to 6 PM. 

  3. Keeping logistics function of e-commerce separate from your marketplace, offers you better control on delivery timelines and cost.

  4. Running an AD campaign should be preferred in following circumstances:

    • If a sales season is around

    • If a festival enabling your product growth is around

    • If you are selling a new or rare/ uncommon product on the platform

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